Fast Food Restaurant

Consumer appeal

Consumer appeal

Fast food outlets have become popular with consumers for several reasons. One is that through economies of scale in purchasing and producing food, these companies can deliver food to consumers at a very low cost. In addition, although some people dislike fast food for its predictability, it can be reassuring to a hungry person in a hurry or far from home.[10]

In the post-World War II period in the United States, fast food chains like McDonald’s rapidly gained a reputation for their cleanliness, fast service, and a child-friendly atmosphere where families on the road could grab a quick meal, or seek a break from the routine of home cooking.

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